“My vision is to help people reconnect with themselves through intentional travel, immersive cultural experiences, movement, sports and wellness. More than anything, I want to build a genuine community around shared values.”
Sarah Nguyen-Terrier
Being half French and half Vietnamese, I think I spent most of my life unconsciously searching for my own identity and sense of belonging. I worked hard for what society teaches us to chase: success, financial freedom, recognition, independence, lifestyle. From the outside, it looked like I had achieved exactly that, at a younger age than most people around me. But despite achieving beyond what I once imagined for myself, I still felt an emptiness I could not fully explain, as if I had built the life I thought I wanted, yet something essential was still missing. The more I chased, the more disconnected I became as if I had lost the ability to truly feel present in my own life.
When the war and instability in the Middle East began, it gave me the courage to pause and step away from everything I had built in Dubai, with a deep feeling that reconnecting with my Vietnamese roots might help me reconnect with myself. What was initially supposed to be a three-week trip became a much longer journey. And something shifted along the way. For the first time in years, I slowed down enough to truly feel things again.
More than discovering Vietnam, I rediscovered myself, as a woman, as a human being, and the kind of life I wanted to live. I discovered a culture and a way of life so profoundly human that it deeply moved me, and I believe everyone deserves to experience it at least once in their lifetime. The warmth of the people, the simplicity of everyday moments, the human connection, and the slower rhythm of life made me realize how disconnected modern life had made me from what truly matters. It is the kind of experience that cannot fully be explained: it has to be lived and felt.
Having studied hospitality at Les Roches in Switzerland and built my career in Dubai across luxury real estate, investment advisory, and portfolio management, I developed resilience, adaptability, and a deep understanding of highly competitive international markets. I learned the importance of attention to detail, trust-based relationships, and creating deeply personalized experiences. But more importantly, those years taught me that external success means very little when you no longer feel connected to yourself.
Vietnam gave me a feeling of grounding, clarity, presence, and self-empowerment I didn’t know I had been searching for. Soul Journey was born from my desire to create a space where I could share that feeling with others.
